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The future is yours. Let's take care of it together. HMConscious Cotton twill dress: 0754979001 Short T-shirt: 0762048003 Lyocell shorts: 0754492001 Off-the-shoulder top: 0766028002 Cotton twill skirt: 0745312001 Loose-knit cardigan: 0679854007 Top: 0756400001 Lyocell shorts: 0754492003 Top: 0756400001 Pull-on lyocell trousers: 0746518001 Sandals: 0710056001 Dress with buttons: 0742090002


What would you call this orange hue? Sunrise, tangerine or warm apricot? HM Make-up bag: 0755659001 Sandals: 0737432001 Sunglasses: 0749968003 Ribbed jersey dress: 0676979004 Cotton shirt dress: 0795772001


It's all in the little things. HMConscious Top: 0756400001 Pull-on lyocell trousers: 0746518001 Earrings: 0696793001 Off-the-shoulder top: 0766028002 Cotton twill skirt: 0745312001 3 pairs earrings: 0775198001 Dress: 0732729001


Warming copper tones and sweet apricot hues — the heat is on! Get in on the new beauty trend with flaming colours! 🔥 HMBeauty Eye colour palette: 0641349002 Eyeliner: 0273784007 Mascara: 0306998001 Lip gloss: 0618661003 Contouring Brush: 0629926001 Nail polish: 0616638002


H&M is one of the world’s biggest users of recycled polyester made from PET bottles, like this top from our latest Conscious Collection. And this is just the beginning. By 2030 all of our materials will either be recycled or sustainably sourced. HM HMConscious


Our new perfumes Florious and Noite Carioca have notes of melon, peach and mango! HMBeauty Eau de toilette: 0690290001 Eau de toilette: 0690289001


It is something beautiful in having your old garments turned into something new again! Do you recycle your clothes? ♻️ rosariodawson saranuru HM HMConscious HMGarmentCollecting Lace tube top: 0735533001 Lace skirt: 0735541001 Bohemian top: 0735532001 Wide trousers: 0735539002


When fabulousness meet sustainability. 💖🌱 Read more about our Conscious Collection online! HMConscious Lyocell-blend top: 0735496001 Lace skirt: 0735541001


Easy-going styles with a touch of light pastels. HM HMConscious Cotton twill dress: 0754979001 Short T-shirt: 0762048003 Lyocell shorts: 0754492001


Carefree opulence with our chic new spring accessories and must-have pieces. 🌱 HM Wide trousers: 0730566001 Wedge-heel sandals: 0593808008 Flounced top: 0770855003 Clutch bag: 0699303001


Presenting Divided's first conscious collection: fashion made from sustainably sourced materials. HMConscious Cotton twill dress: 0754979001 4 pairs hoop earrings: 0773120001 Short T-shirt: 0762048003 Lyocell shorts: 0754492001 3 pairs earrings: 0775198001 Dress with buttons: 0742090002 4 pairs hoop earrings: 0773120001 Sandal: 0715528003


benibooo the pop star in our organic cotton blend dress. 💕 HMConscious Dress: 0745321001


When the wind catches the dress. 😍 rosariodawson in HMConscious Collection. Dress with smocking: 0735536001


Fashionable, affordable & sustainable. This is Conscious Collection. 🌱 benibooo filippalagerback naomieharris ilonasmet HMConscious Long pleated dress: 0753381001 Blouse with ties: 0735530001 Wide trousers: 0735539002 Bohemian top: 0735532001 Dress with smocking: 0735536001


Reset your style to spring with high-waisted shorts, a crocheted halter neck and white sneakers. HMFestival HM Shorts high waist: 0729814001 Sunglasses: 0481781006 Cotton shoes: 0633813005 Crocheted halter rneck top: 0739366001


. littleblackboots shows us that even at the festival - black is always a go-to! HMFestival HMLeague HMxMe Jersey top: 0733749001 Cycling shorts: 0733803001 Sunglasses: 0744717001


Because everybody needs a bit of pop power in their wardrobe. 💓🎶 HMFestival ArianaGrande HM Net bag: 0637149008 Printed hooded top: 0729659003 Sunglasses: 0481781006 Regular Ankle Jeans: 0729808001


High-end tie-dye and sophisticated mules with transparent straps — we just got you the season's ultimate look. 👀 HM Shoulder bag: 0699309001 Cycling shorts: 0762932001 Oversized shirt: 0766678002 Sunglasses: 0750197001 Block-heeled sandals: 0709746003


Did you know that the beads are of made from recycled glass and recycled plastic? Recycled eternal glam! HMConsciousExclusive Top: 0737639001 Skirt: 0737636001


Casual in Conscious Exclusive – see how the Spanish fashion maven maria_bernad styles the brand new collection. In stores and online tomorrow! Read the full edit on hm.com/magazine. HMMagazine


Today we source most of our cotton in a more sustainable way, like this organic cotton dress from our latest Conscious Collection. But by next year, all our cotton will be sustainably sourced. Yep. All of it. And we won’t be looking back. Welcome to fashion’s new normal. HMConscious HM anelisamangcu


HMConsciousExclusive is all about materials and methods being as sustainable as possible. Shop the collection tomorrow and feel the difference!