3 days ago
When it comes to designing a brand identity like a logo, it’s been the industry standard that designers must deliver at least 3 concepts to their client. But, when this happens, the client unavoidably brings his personal preferences in between the logo design and the logo selection process and ends up finalizing his favorite logo. His selection is generally based on various criteria like — I'll finalize that logo which will fit perfectly on my store's banner or the design whose colours match my office interior and many such crazy criteria! 〰 The problem with this method is that as a designer I don't create a logo just for you, I create a logo for your target audience (the later users of your brand). I create a logo that they will get attracted to. Hence, to bridge this gap between personal preferences and the target audience choice I build up only one strong + captivating logo concept for you which reflects and communicates your brand correctly to your audience and appeals them. 〰
Here, are a few advantages of this one logo concept method — It leaves no space for confusion and questions if we made the right choice, my efforts remain focused to deliver one BEST concept to you which saves a lot of our time that otherwise gets wasted on conceptualizing, designing and reviewing rest of the logos (just for the sake of presentation), and lastly there's no fear of making wrong selection.
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