11 hours ago
When it comes right down to it, people aren’t investing in your programs, they’re actually investing their money and time in the essence of YOU.
While they are in your program to get a specific result, the real reason they choose the program is because of WHO YOU ARE BEING.
It’s all energy. People buy from you when they FEEL YOU.
And they can’t feel you when you’re hiding behind masks, avoiding what’s inside of you, hesitant and scared of showing yourself to the world.
There’s no pulse. No connection in that space.
People respond to your authenticity. To your vulnerable heart. To your playfulness, and willingness to be imperfect. Especially in this social media era, where most of us are done with being shown a facade.
People want real. They want truth.
The personal development business has truly become more of an internal game, than an external one.
It’s all about unveiling yourself more, and cutting out the excess noise.
And at the core of leading from an authentic space is the turning towards yourself.
Authenticity doesn’t come from thinking the “right” kind of thoughts, or feeling what you’re “supposed to be” feeling, or living life and leading in your business from the shoulds .
It’s actually about giving yourself the permission to uncover who you REALLY are.
Beyond the conditioning. Beyond the doubts and fears and stories you’ve operated from most of your life.
If you want a business that gives you joy, and clients that see you and feel you, you have to be willing to peel back the layers, and embody your own essence.
It’s scary. And you release so much of the things that make your human self comfortable.
And it’s the most expanding and liberating thing you can do for yourself and your business.
Success in business and in life comes down to how aligned you are with the essence of you. And alignment can only be achieved by going within.
So if you’re stuck, lost, confused, trying all the strategies but it’s not “working”, and you’re chanting all the things, clearing all your chakras, reading all the books, it’s time to re-evaluate. It’s time to go deep. It’s time to meet yourself in your Wholeness.