59 minutes ago
Dear business owners, so you think it's about the products you sell?
The major focus on your business is "value". We often assume it's about selling a product, about getting someone to remove money from their pockets to buy what you sell, but no, it's about actually establishing a relationship of value.
You see ehn, selling is like going out on a date. You may have gotten the person to agree to go on that date, but how you build a relationship with that person through your conversation ultimately determines if that person would stay.
The real question is, how can buying from you bring value to my life? How is it gonna solve my wahala?
People can always switch products and services. Everyone can wake up and buy a new brand of noodles today. But somehow, you'll always return back to "indomie" noodles. Why? Because they freaking gave you an experience you won't forget in a hurry!
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