40 minutes ago
There comes a time in a man’s life when he must decide if he wants to be clean-shaven, or be a man and be bearded. I haven’t seen my chin for the last 15+ years; it’s great. JC Grooming sent me the Trouvaille line, a uniquely-scented beard accoutrement that performs a cut above. “Trouvaille is a beautiful scent consisting of cedarwood and frankincense, and it perfectly embodies a scent that many men look for in their products. It's subtle and leaves those close to you with just a hint; it's deep, woodsy, a little smoky and somewhat mysterious,” says Jack, founder of JC Grooming.
The formulation and branding, as per Jack, “Was based around a few simple ideas that guide all of our products. They’re all handcrafted in small batches using organic ingredients (wherever possible). Our scents follow these same guidelines. To the nose, they're complex and unique, but on paper are very simple and straightforward. I've always enjoyed the black and white packaging. I think it coalesces modern design trends while staying traditional. I wanted something that was masculine yet approachable.” The Trouville line is indeed a conditioning powerhouse; individually, each product leaves hair and skin nourished and healthy. When used together, one experiences a powerful hair/beard mask that turns heads.
When conversing with independent entrepreneurs, I inquire how they tackle the issue of market over-saturation. “I think men's grooming has become more about the product than the user, and that's not right,” Jack highlights. ”The only area of the industry that seems to have this experience on the forefront is the wet shaving industry. We focus very heavily on providing unbeatable customer service, valuable content and incredible products. We're chasing the fulfillment that comes from working hard and improving peoples' lives. To me, that's the best path to making an impact and becoming sustainable.” So if you're looking for a brand that offers a bit more than “a really good beard product”, JC Grooming might just be what you’ve been seeking.
For a detailed list of JC Grooming products, ingredients and prices, visit: jcgrooming.com