3 minutes ago
1. Write for your audience
The content you are writing should primarily be written for the people who are going to read that content. With this in mind, make sure the text is relevant, consistent, and readable. 👂
2. Write for the search engines
Oh yes! I said you have to write for your readers, but you have to think about search engines as well. 👂
I wrote a blog post on how the Google search engine works 👂
This particularly refers to the website and blog content, where you essentially expect search engines to crawl your website and index the content.
Normally, I would have stopped here because I want to keep my post short and concise but this information is for those that want to improve their content marketing skills.
3. Stay focused
Each piece of content should have a specific topic and once you choose it, stay focused on it.
4. Word count should not make you go off the topic
Even though the statistics show that there is a trend for articles to be 1000 word long or more, there is no magical number you should aim at.
Although statistics shows that you get a higher level of engagement on average when it comes to 1000+ words articles, this is not a general rule.
The message is the most important. If the message is short and concise, there is no point in trying to make it longer using unnecessary words just to fit the norm.
Do not forget to add your thoughts and opinion as well.
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